So, you have completed your semi-structured interview – well done you!
I will show you how to analyse your interview data so you can produce meaningful answers to your research question every time.
1. After an interview, note down your thoughts.
2. Organise and store your audio recording and notes.
3. Transcribe your audio.
4. Read your transcript and identify themes. Give each theme a name – this process is called coding. You can do this manually or using software. Keep notes of why you have named the theme in a specific way. These notes are called memos
5. Repeat the process for other interviews and start to identify themes that recur across your interviews.
6. Combine themes to develop broader concepts
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