Consider why you should perform market research and write a report. ...
Identify your customers. ...
Evaluate your customer's problem. ...
Detail your solution to the customer's problem. ...
Campaign Reports. Use campaign reports to analyze your marketing efforts. You can report on the ROI of your campaigns, track who you targeted with your campaigns and who has responded, or analyze which opportunities resulted from your campaigns.
Here's the basic formula for calculating ROI: gained – spent/spent = ROI (expressed as a percentage). As a marketer, every email marketing campaign must produce a healthy return—and you need to be able to calculate it easily.
Determine how well your product solves your customer's problem. ...
Identify your competitive advantage.