Your Media Strategy Must do This
Your media strategy must be aligned to two very important factors, and that is what we are going to discuss in today's episode. We've discussed elements of this idea before but I'm motivated to take a closer look at them after watching Gary Vaynerchuk's successful launch of his branded K-Swiss sneaker (which sold out in a day and is selling for double retail value on e-bay as I type....in fact I'd suggest that whenever you stumble on this video you check out how high the ebay listings are for Gary's version 001 and 002 sneaker)
Hey I want you to watch and ride along with me, but I'm not gonna just tease the two ideas, they are (1) be about something and (2) orient all of your content production to the ultimate chance to sell to your audience. #letsdrive #capscarcast
LINKS
Gary's Book Jab Jab Jab Right Hook: https://www.amazon.com/Jab-Right-Hook...
K Swiss campaign & Gary Vaynerchuk's sneaker: https://www.kswiss.com/generationk?__...
Garry's apparel store: https://www.garyveeshop.com/
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