What is trade dress | LawSikho | Business |
Trade Dress refers to a visual appearance of products which includes packaging, shape and combination of colours which can be registered or protected by the competitors in terms of their business and services. It helps the consumers to identify the product and distinguish it from other products. It also helps an illiterate consumer to differentiate the product based on the packing of the product. This concept was first recognised by the US. The new Trade Marks Act 1999 came into force in September 2003 and is largely based on the English Trademark Act, 1994 which recognized the concept of trade dress on the lines of The Lanham Act.
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