The Complete Set of Google AdWords Optimization Checklists
Are you managing a Google AdWords Account?
If you are, you've probably figured out that succeeding in AdWords is all about making small, continuous improvements.
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AdWords is a robust tool. It's the largest and most sophisticated PPC advertising platform on the planet. But it's not always easy to figure out when and where to make the adjustments that will improve your results.
It's almost like you need a master AdWords account optimization manual. But who has time to read a manual when you've got AdWords campaigns to build?
How about a set of checklists instead? Checklists are a great way to keep yourself on track and make sure you don't overlook any critical parts of the AdWords optimization process.
Sounds great, right? Well, today we have a big announcement.
We are hoping to build the complete set of Google AdWords optimization checklists
We are considering developing checklists for every phase of the AdWords management process. We're even creating a set of AdWords checklists for client management.
If we succeed with the plan, our AdWords optimization checklists will be available for download and purchase in the coming months.
But before we start releasing these guides, I want to hear from you. Which part of the AdWords optimization process do you need help breaking down into a set of efficient, easy to follow steps?
Take a look at the list of resources we are building, and let us know which guide you want us to release first. Vote for the checklist you want the most in the comment section at the end of this post.
10-Minute Adwords Account Audit Checklist
If you haven't already, you can download our 10-minute AdWords account audit checklist. It's free, it's easy to use, and it will help you make sure you're keeping your AdWords account in optimal order!
Why use AdWords Checklists?
When I was an up and coming AdWords account manager, I started managing some pretty big budgets. I've racked up well over $25 million in ad spend during my career so far.
But that career almost ended before It got started.
$10K wasted in under an hour
Here's what happened. I was managing an account with a nice sized budget. And I did everything I needed to do to build out a great campaign. I pushed the campaign live, finished up few other tasks, and went home for the evening.
The next morning I checked in on my new campaign to see how things were going. The results were not good. In fact, they were horrific.
I had blown the entire monthly budget in one hour. The problem was, I missed a vital step. I forgot to turn off a setting. One simple setting cost me $10,000 in wasted ad spend.
Because of my screwup, I had to go to my client and offer to cover their budget out my companies funds. Fortunately, this was an understanding client. They stuck with me, and I made their money back for them many times over.
Don't be like Jeff, use a checklist
But I learned an expensive lesson. From that day forward, I had a checklist for just about every phase of my AdWords process.
If NASA uses checklists to launch space shuttles, why not use them for AdWords? AdWords isn't rocket science, but it can certainly be complicated.
And when one setting adjustment can cost you $10K, checklists are a valuable asset.
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