NIKE TRUE CITY | iphone application FRA
NIKE SPORTSWEAR (nsw) worked with AKQA Agency to create the True City iPhone App, which is free for download on iTunes starting today.
The NIKE TRUE CITY app, equipped with geo-tagging features and full social media integration, gives users insight to the best parts of six European cities--London, Berlin, Amsterdam, Milan, Paris and Barcelona--through the eyes of local tastemakers. PARIS is hosted by BKRW founder JAY SMITH.