What Does Google's Return to Pagination Mean for Your Site?
🗞 Google is going back to pagination! 🤯
❓What does that mean for you❓
🥇Page 1, Result 1 is back!
With pagination returning, the focus will shift back to ranking on page one of search engine results. It's time to double down on your keyword strategy, on-page optimisation, and backlink efforts.
🤷🏻♀️ Should you follow in Google's footsteps?
If you've implemented infinite scrolling on your own search result pages, maybe you want to consider switching back to pagination to align with Google's approach and user expectations and to give your site an SEO boost.
🖥 FYI, this change will launch on desktop first, followed by mobile.
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