Proof that Google's Been Misleading Us 👀
Did you hear about the recent leak of Google’s Search API documents? It's got everyone in the SEO world clutching their pearls, but what does it all mean? 🦪
Basically, what Google says and what Google does aren't always the same thing!
(surprise, surprise)
🥤Here's a condensed version of some of the juiciest parts
🖱It confirm the use of click-centric user signals to influence rankings. This includes tracking “goodClicks,” “badClicks,” and user dwell time on pages.
⬇️ Subdomains ARE separately ranked in some contexts.
🦯 Just as we suspected—domain age IS a ranking factor.
🙀 Clickstream data from Chrome informs rankings.
🐼 Systems like NavBoost are shown to significantly influence site quality evaluations, linked to what we know as Panda updates.
🏳 Google uses whitelists for specific queries (e.g., Covid-19, elections).
❓ What should you do ❓
👉 Work with your SEO agency to refine your marketing strategies.
👉 Focus on brand credibility and user engagement.
👉 Target specific regions and device types for greater localised relevance and better visibility.
👀 Read the full article here: https://loom.ly/Rk3_CV0
#Marketing #SEO #DigitalStrategy #leakedAPIdocs #MarketingInsights