A Conversation With Judy McGrath, former Chair and CEO of MTV Networks
One Day Immersion 2018 - A Conversation With Judy McGrath,
former Chair and CEO of MTV Networks
Judy McGrath is one of the most influential
people in the history of media, having been a key
player in the creation of MTV, Comedy Central,
Nickelodeon, and VH1. The shows, channels and brands she helped build shaped our culture for more than 30 years. In recent years,
her work at Astronauts Wanted and on the boards of numerous companies, including Amazon, has put McGrath at the center of the current media paradigm shift. She will be interviewed by producer and exec, Evan Shapiro about her perspective on youth culture, the media universe, the changing nature of content and what might be the next big thing.