LumiLor - Lexus Heartbeat Car
Lexus Australia uses Lumilor to show how thrilling it is to drive the new RC-F, also known as “the Lexus Heartbeat car”. In the Lexus ad campaign, they have professional drivers race the car at night while wearing a heart rate monitor. The heart rate monitors are connected to the wiring in the car’s exterior paint job featuring LumiLor.
The creative agency responsible for the ad was M&C Saatchi in Australia. They worked with Lumilor to build the car that could relay a human heartbeat on the side of the car. This is done through an electroluminescent paint job.
The Lumilor Lexus is a one-off performance car made to illustrate how driving the RC F is so exciting that it’ll increase your heart rate. The electroluminescent paint pulsates in rhythm to the driver’s heart beat, showing us how the driver feels when rounding a quick corner or speeding up really fast. They won’t be mass producing these cars with heart rate illuminating features. However, it is a great show piece for what the Lumilor product is capable of.
The possibilities for Lumilor are endless. It can be used for safety purposes on a helmet, bicycle, or emergency vehicle. Or it may be used to light up as a cool paint job on a car or motorcycle.