Adidas Canada - Navigating the Athleisure Consumer Landscape
Adidas Canada - Navigating the Athleisure Consumer Landscape: Using Mobility and Geodemographic Data to Better Understand Your Customers, Competitors and the Market
Adidas Canada has a network of 32 stores in a variety of concepts, each offering a broad range of athletic and lifestyle products. The company recently identified opportunities to both expand footprint and re-imagine new concepts for their existing network but were challenged with aligning potential choices of new markets with the location of their brand supporters.
VP of Retail, Lesley Hawkins will describe how adidas Canada embarked on a journey to gain a deeper understanding of their own customers, competitors, and the markets in which they operate, taking a more data-driven approach to real estate expansion opportunities and concept implementation.