BKK WEB: The future of marketing measurement
Budgets that are getting tighter and tighter in the wake of a glooming recession, privacy updates, and "seasonal" pandemic...Is Marketing as we know it dead? The answer may very well rest on sophisticated and innovative technologies around marketing measurement.
Ronen Mense, the man behind AppsFlyer's storied APAC growth, argues that the Future of Marketing Measurement started a while back (partly thanks to the pandemic!). And if you only realize this now, you might have set your business back by at least a couple of thousand dollars.
In this session, he will also discuss the following:
Marketing spend trends (with a focus on mobile)
The Big P vis-a-vis tech ecosystem (“P” as in privacy)
Big Tech actions and implications
The Future of Marketing Measurement and its impact on 1) user POV/experience; 2) the business
Imbibing a future-proof thinking framework
----------------------
SPEAKER
Ronen Mense - APAC President & Managing Director of AppsFlyer
-----------------------
DATE & TIME
14th December 2022, 7P.M
-------------------------
LOCATION
Seven Peaks Software Office
88 Ratchadaphisek Road The PARQ (West Wing Unit 8-13, 7th Floor Khlong Toei, Bangkok 10110
Maps: http://ow.ly/alyS50LX80v
-------------------
REGISTER
Register for FREE here: https://lnkd.in/gqVQhsRR
-------------------
SPONSORS
This event is sponsored by Morphosis and Seven Peaks Software