An honest conversation about AI in SEO, Email Marketing and Paid Ads
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In this video, we dive deep into how AI is revolutionising various aspects of digital marketing, including SEO, email marketing, and paid ads. Discover how you can leverage AI to enhance your marketing strategies and stay ahead in the competitive landscape.
1:47 - Generative AI and SEO
We discuss how websites might lose search engine traffic with the introduction of Search Generative Experience (SGE) and what marketers should focus on instead. Learn the best strategies to adapt to this new change.
13:13 - AI-First Websites and AI Chatbots
Explore the future of AI-first websites and the increasing expectation for AI-driven interactions from website visitors. Understand how chatbots and AI integration can improve user experience and engagement.
16:00 - AI in Email Marketing Segmentation
Discover how AI can revolutionise email marketing by interpreting data faster and sending better-targeted emails. Learn about segmentation and personalisation through AI, making your email campaigns more effective.
19:00 - AI in Paid Marketing
Uncover how AI features in paid marketing, such as the Meta Pixel, can drive actual customers to your business. Get insights on how to use AI effectively to maximise the return on your paid ad investments.
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