Activating data in HubSpot: Triggering emails w/ custom behavioral events
In this hands-on example, Sr. Data Community Advocate Jeff Sloan breaks down the data and tools needed to set up email triggers in HubSpot based on custom behavioral events from your product data. This can be used to, for example, send emails to trial users summarizing their product usage and encouraging them to upgrade.
To dive deeper into activating data in HubSpot, check out Jeff's ConCensus 2023 session: https://app.getcontrast.io/register/c...