Strategic Brand Management by Kevin Lane Keller | Book Summary and Analysis
Strategic Brand Management by Kevin Lane Keller | Book Summary and Analysis
"Strategic Brand Management" by Kevin Lane Keller is a seminal text in the field of marketing that offers a comprehensive framework for building, measuring, and managing brand equity. Published in 1997, the book has had a profound impact on how businesses approach branding, emphasizing the strategic importance of brands as assets that can drive long-term profitability and competitive advantage.
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