Strategy Session: How to Make OTT Monetization Work
It’s always been chicken-and-egg with OTT monetization. You can’t launch a service without capital. You can’t sell ads without reach. You can’t build reach without content. Even the top-tier services aren’t relying exclusively on AVOD or SVOD anymore and are tinkering with a hybrid approach. So where is the sweet spot, the magic bullet for making OTT investments pay off? Is there more to innovative OTT monetization than throwing everything at the wall and seeing what sticks? Or are we all just holding our breath to see if the hybrid models work? It’s hardly an overstatement to say an industry hangs in the balance. In this session, top OTT practitioners and analysts weigh in with real-world answers to OTT monetization’s most pressing concerns.
Moderator:
Evan Shapiro, CEO, ESHAP
Speakers:
Ophelie Boucaud, Senior Analyst, Dataxis
Eric Berger, CEO & Co-Founder, Common Sense Networks
Smriti Sharma, Head, Consumer Insights, Publishers Clearing House
Lana LoRusso, VP Sales, Atmosphere TV