How To See All AI Traffic in Google Analytics (GA4)
In this video, I demonstrate a straightforward method to modify Google Analytics (GA4) for easy tracking of traffic from AI sources like ChatGPT, Perplexity, and others. I begin by instructing you on how to create a detailed report starting from a blank template. Then, I guide you through setting the session source and landing page dimensions, and adding key metrics like sessions and engagement rate. The crucial step involves applying a filter using Regex to isolate AI-related traffic; I provide the Regex code for you to copy below. Finally, I show you how to save and integrate the report into existing collections in Google Analytics, ensuring easy access to your AI traffic data.
Regex (copy all of it):
(?i)(chatgpt\.com|perplexity\.ai|pplx\.ai|edgeservices\.bing\.com|copilot\.microsoft\.com|openai\.com|gemini\.google\.com|nimble\.ai|iask\.ai|claude\.ai|aitastic\.app|bnngpt\.com|writesonic\.com|copy\.ai|chat-gpt\.org)
00:00 Introduction to Tracking AI Traffic in Google Analytics
00:12 Setting Up a New Report in Google Analytics
00:33 Adding Dimensions and Metrics
01:19 Filtering for AI Traffic
02:11 Saving and Accessing Your Report
02:24 Final Steps and Overview
03:08 Conclusion and Additional Resources