Thomas McMahon from ClickBank - about compliance in affiliate marketing
As part of the interviews for "Champions of Performance Marketing" series, Thomas McMahon, Director of partnerships at ClickBank has talked about what influences compliance in direct response marketing and how things are seen from his perspective.
Check out this short snippet of the interview where you will find:
who influences compliance in marketing (and it is not really FTC)
how are marketers adapting with their content
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"Champions of Performance Marketing" is a series of interviews with top legends in the performance marketing space, especially in affiliate marketing.
This series is brought by CPV One ad tracking platform for performance marketers with the purpose of showing the ins and outs of mastering performance marketing (with a focus on affiliate marketing).
You can check this series on
Youtube here, on the CPV Lab and CPV One channel.
On the LinkedIn page for "Champions of Performance Marketing".
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CPV One (cpvone.com) is a cloud based ad tracking platform for media buyers and performance marketing agencies.
It has been in the industry for more than 10 years with CPV Lab Pro (cpvlab.pro), the self-hosted tracker who has helped marketers to track millions of campaigns so far.