4 Must-Have eCommerce Marketing Tactics - EP22
4 Must-Have eCommerce Marketing Tactics - EP22
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In this episode of the ASOM Pod, the hosts — Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) — explore their favorite marketing tactics and strategies, sharing both unconventional approaches and proven methods that have driven success in their own ventures. From using giveaways to fuel customer engagement to transforming customer service into a profit center, they reveal actionable insights that can elevate any marketing game.
What You’ll Learn:
How to leverage giveaways to build engagement and brand loyalty
Why live video shopping is a powerful tool for connecting with audiences
Creative ways to use event marketing to build pre-launch excitement
How customer service can evolve into a profit center
Strategies to improve customer retention through win-back phone calls
How to adapt marketing tactics across different sectors, including SaaS
Whether you’re looking to deepen customer engagement, increase retention, or just need fresh marketing inspiration, this episode is packed with actionable tactics to drive business growth.
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00:00 Recap of BattlGames Event
01:09 Introduction to the ASOM Pod
01:42 Meet the Hosts
02:53 Marketing Tactics Discussion
03:29 Giveaways as a Marketing Strategy
04:21 Live Video Shopping Experience
05:56 The Power of Giveaways
15:26 Creating a Buzz
17:59 Innovative Marketing in Restricted Industry19:31 Applying Marketing Tactics to SaaS
21:36 BattlBox's Customer Service Transformation
25:28 Retention Strategies and Customer Feedback
30:19 Event Marketing Strategies
35:40 Wrapping Up
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Follow Jimmy Kim at:
X: / yojimmykim
Linkedin: / yojimmykim
IG: / @yojimmykim
Tik Tok: / yojimmykim
Follow Bryan MacDonald at:
X: / bryanomaspride
LinkedIn: / bryan-macdonald-ct
IG: / @anythingbutasalad
Tik Tok: / anythingbutasalad
Follow John Roman at:
X: / @johnmroman
Linkedin: / john-roman
IG: / @johnnyromes
Tik Tok: / johnmroman
Follow Amer Grozdanic at:
X: / @amergrozdanic
Linkedin: / amer-grozdanic
IG: / @amergrozdanic
Tik Tok: / amergrozdanic
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com
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