50 Cent on Jay-Z's Public Perception Mastery
0 Cent explains how Jay-Z's status as a top competitor is more about perception than reality and record sales. Even his nemesis Ja Rule was selling more than Jay. Juvenile and DMX were also moving more units than Jay-Z. Jay once said, "Only ones selling units is Em, Pimp Juice, and Us." That was a lie—Em was going diamond, and Nelly was 8x Platinum. "Who’s the Best MC? Biggie, Jay-Z, or Nas?" In 1996, Jay wasn’t in the conversation with Biggie and Nas, but it was smart perception to put him there. Jay claimed to have a good-sized ownership in the Nets when in reality, he only owned .016%. Perception truly becomes reality in the rap game.
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