Why Video? Why Now?
http://thevideomatrix.com
🤔🤔 Why Video? Why Now?
🙋♂️ Social media is continually changing the way that we communicate and consume information.
🙋♂️ The most successful content marketers are delivering content consistently through multiple social media channels. It comes as no surprise that with all the content that is posted across these channels, that visual content is more than 40 times more likely to get shared than all-text content. Video is no exception.
🙋♂️ It is becoming an increasingly important part of the promotional artillery of marketers and large organizations consider it the most engaging communication channel for their audiences.
🤔The question is:
🙋♂️ Are you making the most of your video assets across social media? With online videos accounting for more than 82% of all consumer internet traffic by 2022 – you need to be considering your options going forward. Here are 10 reasons why you should use video in your social media.
🎯 Grab Attention
🙋♂️ Video is a fantastic tool to hook your audience.
Unlike a long-winded paragraph, it is extremely easy to consume.
We’re all guilty of passively scrolling through our social media feeds and only the most compelling content tends to make the grade for our attention.
Video allows you to be concise and capture viewers’ interest in the first few seconds.
Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more. You should place clear indicators of the videos intention at the beginning before users have the chance to scroll away.
🎯 Unique messaging
🙋♂️ Posting a video on social media is similar to a conversation, you can only discuss one thing at a time. Otherwise your audience will quickly lose interest.
With your call to action in mind, your video should be telling the story that leaves viewers wanting more.
If you’re adding something to the video that doesn’t contribute directly to the call to action, you may want to consider removing it.
You can repurpose many of your large video assets to focus on unique messages. If done efficiently, the asset can last for months and you’ll have compelling content for the foreseeable future.
🎯 Make the most of trending topics
It’s important to deliver relevant content to your audience.
Video gives your brand a voice and allows you to move quickly to take advantage of news stories, consumer behavior and any kind of relevant content that goes viral.
Some of the smartest brands incorporate these real-time techniques to become a part of the social conversation.
Many popular hashtags also recur on a weekly basis (such as #wednesdaywisdom) and span across a range of consumer demographics. As a brand, you want to create campaigns that spark conversation and linking your video to the latest trends is key to doing so.
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🎯 Ready to get past your fear of video? 🤔
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Be able to apply simple video strategies to get more views and engagement
Be able to reach more of the right people and be your authentic self
Go to http://thevideomatrix.com and sign up for the next 90 day program which will help you take your video, confidence, and business to the next level