Leger
https://www.qresearchsoftware.com/
“It’s so user-friendly that you can design a MaxDiff in Q even if you have no concept of analysis whatsoever. With the warnings that pop up, Q holds your hand as you’re designing it.”
Eddie Sheppard, Vice President, Calgary Office, Leger
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CHALLENGE:
Too many different tools for different jobs
As the Vice President of Leger’s Calgary office, Eddie Sheppard helps his clients answer questions and find actionable insights to solve their problems. With clients across a variety of sectors, including government, developers, nonprofits, and universities, every day involves new research and analyses.
“We touch on every facet of research, really,” Eddie explains. “If there are questions to answer, we will find those answers for our clients.”
Because of this diversity, Leger’s Calgary office performs many different kinds of analyses for their clients. But Eddie realized they were losing time working with too many different tools.
“A lot of market research companies have the same problem: there are a lot of different tools for different jobs,” he says. “We had to have four or five software packages to do four or five different things.”
Switching between tools wasn’t efficient because the tools just weren’t designed to work well together.
“You had to shift your reporting and shift your database,” Eddie says.
Plus, Eddie’s team had to learn to use four or five different software packages.
“It’s rare that any one person understands four or five different software packages,” he explains. “You have to learn all of these as you go, and you’re not truly becoming an expert in all of these different platforms.”
SOLUTION:
An all-in-one solution with advanced analysis capabilities
Fortunately, Eddie knew the perfect solution to solve their problems: he’d worked with Q at a previous job, and he knew it was a single platform that could perform many different types of complex analyses.
“The ability to have everything under one roof is ideal,” Eddie says. “There’s a perception that Q is a statistics software, but really it is what you want it to be. You can do statistics and advanced analytics. If you want to use it for visuals, it has great visuals built-in. If you want to use it just for creating crosstabs, that’s very easy as well.”
Eddie was eager to tap into Q’s potential, and he wanted to make the transition to the new platform as smooth as possible for his team. Once he and his team started using Q, he realized he had nothing to worry about.
“It was far easier than anticipated to make those transitions because of the ease of use of the platform,” he says. “The support and the training that Q provides really allows for that smooth transition across platforms.”
Best of all, Eddie could now use Q to dive deeper into the data by using more advanced techniques like MaxDiff.
“You’re not asking many more questions in a MaxDiff, but it provides far more powerful insights,” Eddie explains. “And when using Q, it’s very easy for us.”
In fact, despite having taught advanced statistics at the university level, Eddie had never done a MaxDiff before using Q.
“I didn’t have the ability to do it before Q came along,” he says. “I understood it, but I never had the right tool to perform the analysis.”
But thanks to Q’s usability, Eddie now has the entire Calgary office trained in MaxDiff.
In addition to being able to perform MaxDiff analyses, Q has made their work more efficient across the board.
“We have a large handful of tracking projects that we do on a monthly basis or quarterly basis,” Eddie explains.
“And Q’s ability to automatically repopulate PowerPoints or repopulate dashboards with new data is an incredible time-saver.”
RESULT:
75% more analysis time saved—and expert analysts working with one tool instead of 5
Eddie estimates that they save 75% of the time they used to spend designing studies: 2 days’ work now fits into a morning.
And they can take the time they save and use it to perform better analyses for their clients.
“Q allows us to focus more of our attention on actual insights and recommendations,” he explains. “Before Q, reporting was quite time-consuming, but now, it is much more streamlined, and we have more time to focus on providing insights.”
As an added bonus, they’ve been able to save on overhead costs by using a single tool instead of the four or five they had before.
And finally, his team all love Q: they can perform more in-depth work and improve their skills, like learning how to design MaxDiff analyses.
“The ease of use of Q and the dropdown abilities it has, the way it’s all designed, allows any market researcher to really improve their skillset,” he says. “And you know, continual learning is what we really all strive for. Q has allowed us to do that.”
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