Avoiding Consumer Survey Pitfalls at the TTAB
Consumer surveys are on the rise at the Trademark Trial and Appeal Board (TTAB). Whether they are being offered to prove genericism, secondary meaning, or likelihood of confusion, consumer surveys can play a pivotal role in the outcome of trademark proceedings. All too often, though, parties spend significant time and resources developing survey research only to have the TTAB reject it – or significantly discount its value. Don’t let this happen to you!
Drawing on his background in survey research and nearly 25 years as a trademark trial lawyer, Michael Keyes provides unique insight and perspective on important topics and critical issues affecting the use of consumer surveys before the TTAB. Whether you are a seasoned pro or are just getting started on developing survey research, this presentation has something for everyone.