Zima: The Reason Why No One Liked It
Of all the alcohol beverages throughout the history of drinking, none have been dunked on more than the infamous ‘90s drink, Zima. One of the O.G. alternatives to alcohol beverages, aka, a “malternative,” Zima was a famously maligned product from the early ‘90s that was supposed to revolutionize the way people consume alcohol. And though many in the beverage business hailed Zima as a marketing coup and an ingenious way to sell a beverage, none of that critical praise translated to sustainable sales. In fact, so much went wrong with Zima that it’s a miracle that it lasted as long as it did, both on shelves and in our nostalgic collective minds.