Unlock the Potential of E-commerce with Data-Driven Solutions: From Merchant Feed to Knowledge Graph
Building on the various merchant listing experiences supported by Google Search and its e-commerce update, Doreid and Jarno explain in this webinar the best strategies to ensure your products have a comprehensive, accurate and consistent data set that gives your products maximum visibility on Google and free listings.
They also go over the different levels of complexity of datasets in Google Merchant Center and show the process of using Merchant Feed data to create a Product Knowledge Graph, even for large and multilingual e-commerce.
Finally, they explain best practices for data management and how to stay current with the latest trends and strategies for data-driven ecommerce.
Specifically:
Overview of different merchant listing experiences supported by Google Search;
Importance of providing rich product data for eligibility in Google’s shopping experiences;
The reasons behind Google’s move from pay-to-play to more organic results on Google Shopping, including the benefits to both merchants and shoppers.
Complexities of product pricing and shipping information, and strategies for simplifying this data to meet Google Search’s requirements.
Strategies for giving a “passport” to e-commerce products through rich, accurate, and consistent data that can be used to create a product knowledge graph.
The process of moving from a merchant feed to a product knowledge graph, including data harmonization and data reconciliation for multilingual and large e-commerce sites.
Best practices for data management and how to stay up to date on the latest trends and strategies for data-driven e-commerce.
Speakers
Doreid Haddad and Jarno van Driel