Opening a Beauty Salon in Georgia / How to Create a Beauty Space / Expensive vs. Affordable Service

Опубликовано: 28 Сентябрь 2026
на канале: sergo matsoni
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We spoke with Ira (founder of the beauty space Say Yes Beauty) about opening a beauty salon in Tbilisi, the challenges you might encounter and how to overcome them, what constitutes good and bad service, whether it's worth starting your own business in Georgia from scratch and without experience, and how to assemble a good team of professionals. Ira shared these and much more in this video.

Timestamps:
00:00 – Introduction
01:03 – Why I chose Georgia for business
01:39 – Why I decided to open my own salon
01:57 – What difficulties I encountered
03:20 – Why many establishments in Georgia are currently closing
04:32 – Measures to avoid closure
04:50 – Beauty space audience
05:42 – Will the remaining expats leave?
05:58 – How much did it cost to open a salon
08:10 – What services are available in the salon
08:55 – What is service?
10:45 – My impressions of the beauty space service
16:07 – Finding a team
19:25 – Atmosphere in the salon
20:32 – How to make friends in a team
21:52 – What annoys me about salons
23:07 – The advantage of Say Yes Beauty
23:57 – Distinguishing an expensive service from a cheap one
25:28 – How to distinguish an expensive service from a cheap one
26:29 – Why pay more if a cheap salon can do it just as well
28:07 – Have you had any negative experiences with clients?
30:00 – In a conflict, two are always to blame
31:12 – How difficult is it to do business in Georgia?
32:14 – Are there any problems with materials?
33:10 – Georgia is actively developing
34:02 – What are your plans for the future?

Say Yes Beauty Social Media
  / say_yes_beauty  

My social media:
  / sergomatsoni  

#georgia #tbilisi #beauty