Start up Series Part 2 From Concept to Product
This webinar will show you how to vet your ideas and turn them into working products.
Take your innovation and validate the concept then build the product.
Look at practical examples and case studies.
Discover key growth resources provided by the University of Utah and Technology & Venture Commercialization and Fluid Advertising.
Four Parts of the Series
Start-up Series: Succeed With the Lean Model (replay)
From Concept to Product - 7/12 at 11:30am
From Product to First Customers - 8/9 at 11:30am
From First Customers to Scale/Growth - 9/13 at 11:30am
See practical examples that demonstrate critical principles of marketing, branding, and tech commercialization. This series will teach you how to:
Design stage-gates & milestones to throttle rapid growth
Create go-to-market product testing and early adopter strategy build-out
Identify and create a compelling brand story
Develop personas & optimize the buyer journey
Personalize the sales process with marketing automation
Apply creative strategies for growth acceleration