Love shows attributes of GOD for GOD is love and that's how he describes himself and so do other prophet(s). Few Examples; Exodus 34:5-7 and Jonah 4:2
If you Love, you are truly GOD's servant, but if you Lust (whether it's after money, materials, etc) you are mastered by it.
Lust is on a mission to achieve a goal whether it's alot of pleasure from different spouses or just financial gain from the spouse. Lust is always looking for the highest bidder. Lust counterfeits Love because it knows love works.
Scripture Reference:
Matthew 6:24
Matthew 16:4
Matthew 5:28