Programmatic In-App Advertising Tips for Media Buyers | Kayzen DSP Interview
In this flash interview, Tomás Yacachury from Kayzen shares how performance marketers and media buyers can scale lead generation, e-commerce, and pay-per-call campaigns using in-app advertising.
Kayzen is a mobile-first DSP (Demand-Side Platform) that gives you access to premium in-app inventory — from gaming apps like Candy Crush to utilities, dating apps, weather apps, and more.
Tomás explains:
The ad formats that convert best for lead gen and e-commerce
How DSPs work and why they offer more transparency and control than direct buys
Why sometimes paying higher CPMs is the key to better ROI
Targeting and optimization data that DSPs provide to help you scale
The role of rewarded videos, interstitials, banners, and native ads in driving results
If you’re a media buyer, affiliate marketer, or performance marketer, you’ll learn how to reach more in-app users, get deeper reporting, and improve your campaign ROAS.
📌 Learn more about Kayzen: https://kayzen.io
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