Maestro Stevens - Streamlining Your WordPress Web Strategy For Scalable Websites
ABOUT THE PRESENTATION
This presentation is for beginners to intermediate users of WordPress who don’t have an effective website growth plan or need a refresher. It’s a great way to prepare for the 4th quarter to get a head start and take advantage of the holiday season, which has the most online activity of the year.
In this session, we will cover creating a plan using proven frameworks that help streamline the time it takes to build sustainable WordPress websites that scale. The topics taught apply to bloggers, content creators, small businesses, freelancers, and almost anyone looking to build a results-driven online business with WordPress. These topics include:
Determining clear goals
Staying market-focused
Personalizing from design guidelines
Creating a great user experience
Building a future-proof web system
ABOUT THE PRESENTER
Known as "The Fresh Prince Of WordPress", Maestro Stevens is an international speaker and brand webmaster with a decade of industry experience. He is also the owner of The Iconic Expressions™, a creative web agency, and the founder of a startup called iconictemplates.com.
Maestro's acumen spans digital marketing and brand strategy, web development, and project leadership, having steered many small businesses toward landmark achievements.
Outside of his professional prowess, Maestro cherishes fatherhood and relishes the simplicity smart technology brings to life, alongside his passions for culinary arts, literature, music, and travel.
RESOURCES
Websites:
https://iconictemplates/freetemplates
https://www.theiconicexpressions.com/
Email: [email protected]
TIMESTAMPED OVERVIEW
Here is a timestamped overview of the key points covered in the recording:
[00:00 - 03:00] Introduction to the West Orlando WordPress Meetup group and the presenter, Maestro Stevens. Maestro provides background on his experience in the industry.
[03:00 - 08:00] Determining clear goals for your website. Maestro discusses the importance of setting SMART (Specific, Measurable, Attainable, Relevant, Time-bound) goals and provides examples for e-commerce, blogging, and other use cases.
[08:00 - 15:00] Staying market-focused. Maestro covers tools and strategies for researching your industry, competitors, and target audience, including using NAICS codes, Data USA, Built With, and market research platforms like Nielson and Claritas.
[15:00 - 22:00] Personalizing design guidelines. Maestro emphasizes the importance of considering fonts, colors, imagery, icons, patterns, buttons, layout, and composition as part of your website strategy.
[22:00 - 26:00] Creating a great user experience. Maestro discusses the importance of sitemap planning and user experience (UX) design, including wireframing and customer journey mapping.
[26:00 - 35:00] Functions and features. Maestro explains the difference between functions (actions and processes) and features (tools and assets) and how they should align with your target audience's needs and challenges.
[35:00 - 45:00] Building a future-proof web system. Maestro provides a comprehensive list of recommended plugins, tools, and technologies for content, SEO, analytics, feedback, and optimization, emphasizing the importance of a holistic approach.
[45:00 - 50:00] Maestro summarizes the interconnected nature of the website strategy process and answers questions from the audience, including recommendations for future-proofing WordPress sites and identifying top leads.