How to Build Authentic Influencer Relationships
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How to Build Authentic Influencer Relationships:
How do you engage with an influencer? What works best for you? What are the issues?
--People need to have realistic expectations. Your budgets are going to be super front-loaded so expect to spend a lot of money and time and resources in the beginning and not get monetary results right away. It’s a slow build. It’s relationship building. I spend most of my time in the beginning stages of a campaign, researching. Kind of like online stalking of people that you want to work with and figuring out who you want to work with. It’s not always obvious. Sometimes there are influencers who are just under the radar and they’re just about to hit. Those are the people you really want to be working with. You need to find those people and build real relationships with them. And in that first outreach, I always I like to ask them what it is that can I offer them. You shouldn’t be partnering with people that can’t get value from you as well, it’s a two-way street. Try to always make sure that it makes sense for them and for their brand to be working with you. –Aubrey Beck, Avant Voice
Influencers are trying to get paid what they are worth. How should companies think about paying influencers where it makes sense for both sides?
--You have to show them what you are worth. You have to show them what you are going to provide for them, so that they know what they are getting. –Cathy Tran, Influencer
--There are different kinds of influencers. There are influencers that just take a selfie with the product. The girls that just stand in front of the mirror and take a picture. I’m high fashion. I’d rather drive 3 hours to Death Valley and deliver a high quality photo. It goes back to what am I worth. If they don’t want to pay me, I can go to the mirror and take a selfie, it takes 5 minutes or less. Or, I can say, “I’m doing real photo shoots, I have a team with me. We have the most expensive camera equipment. I’m not using my phone to take a selfie in the mirror.” I’ve been offended so many times by brands. They say, “You don’t even know what our product is worth. We want someone who really loves our product.” All I can say is, “Yes, I love your product. But for me, I have a team I need to pay.” There is a difference, influencers who take a selfie with their phone, and influencers who take a lot of time with the pictures they post. –Manou Oescheger, Infuencer
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