How E-commerce Generated an $11,000 Sale for Arizona Fireplaces | B2B E-Commerce Integrated E33
In this episode, Arno talks with Greg Lewis, the Director of IT at Arizona Fireplaces, about the company's remarkable transition from traditional sales to a digital platform. Greg's love for the state of Arizona, nurtured during his SAP consultation work, led him to join the company to lead its digital transformation.
Selling fireplaces is a complex puzzle, with countless variations and dimensions to consider for customers. By shifting from limited showroom sales to a comprehensive online presence, Arizona Fireplaces improved both internal efficiency and customer experience. Tune in now to discover how this transition saved them from missing an $11,000 sale made by a customer on a Sunday evening!
🎧 Listen to the full episode on Spotify:
https://open.spotify.com/show/1SPZJUM...
Useful links:
https://arizonafireplaces.com/
#b2becommerce #ecommerce #ERP #ArizonaFireplaces