Social Media for Creatives | Featuring Cory Zanoni – Part 1
Does your online presence need a shake up? Is it bolstering the thing you do in the real world, or is it just another time-eating obligation?
I chat with social media expert, Cory Zanoni, about developing a social media strategy, even if you are not aiming to be a full-time content creator.
Cory teaches social media at RMIT (Royal Melbourne Institute of Technology). He is a writer and copywriter who has worked on socials for some of Australia's most recognisable brands.
In this video (PART ONE}, we start with the big-picture view of social media, how to choose the right platform for YOU, how to plan posts, and more. This is a long one, but don't let it put you off! There are plenty of actionable tips among the chat.
In PART TWO, we touch on how to find a niche, how to find an audience, some specific tips for artists, and how to get the ball rolling.
See what Cory is up to at: www.coryzanoni.com
CHAPTERS
00:00 Intro
00:31 Cory Zanoni
01:16 First rule
02:42 Value
04:19 Brand vs startup
05:47 Building relationships
06:58 Discoverability
07:34 Platforms
08:04 Entertainment/escape
08:48 Personal
10:06 Community
10:59 Content vs personality
12:22 Posts
13:34 Separation
14:38 Choosing a platform
16:29 Case study
18:51 Content matrix
20:44 Borrowing an audience