How To Find Negative Keywords in Google Ads | Management Keywords | Wasteful Wednesday
Welcome to Wasteful Wednesday! This week PPC Account Manager, Forrest Schaffer, shows you how to find negative keywords for your Google Ads campaigns, so you can save money and be the hero that your paid search team deserves.
This is Episode #20! November 25th, 2020 - Keyword of the Week: “Management.”
Tune in every other week to learn how to use SEO + PPC together to identify terms you should:
1) Negate from Google Ads campaigns -- win back your budget so you can reinvest it in higher ROI tactics that will drive down your CPA and improve your CVRs.
2) Modify PPC ad copy for -- improving CTR, quality score, and user experience with your landing pages.
Read the Transcript: https://seer.is/3l6DVxo
Use Saving Benjamin™ Lite to rescue hidden PPC inefficiencies at scale, and get rid of wasted ad spend in Google Ads: https://seer.is/366kfW5
#WastefulWednesday #FindNegativeKeywords #GoogleAdsTips #ForrestSchaffer