Do you remember the infamous Kourtney Kardashian Boohoo brand deal?
Of course you do!
Her lack of promoting the collaboration highlighted a few things for brands and businesses to consider , check them out below ⬇️
💥 Don’t overlook the smaller fish - collaborating with smaller creators can have just as much of an impact and influence from their highly engaged following.
💥 Collaborating with micro influencers and with UGC creators offers your brand/product/service to be showcased in the best possible way - by people who LOVE your brand.
Paying big money for a big name doesn’t guarantee long term consumer habits for your product.
💥 Audiences crave genuine endorsements!
You run the risk of losing customers if they sense inauthentic collaborations. Do your research into your audience and the type of “influencer” they’d want to engage with.
What do you think, celebrity brand deals on the out and authentic micro-influencers are in?
#socialmediamarketing #brandingagency #ugccreator