ELEME | EDIBLE CHOPSTICKS
‘Edible Chopsticks’ is a sustainable innovation which aims to end massive deforestation by replacing disposable chopsticks with chopsticks you can actually eat.
Agency: Fred & Farid Shanghai
Client: Eleme, Alibaba Group
Title of ad: Edible Chopsticks
Brand Supervisors: Songqian Wu, Yijun Wang, He Li
Chief Creative Officers: Fred & Farid
Agency Supervisors: Feng Huang, Qiongyou Zhang, Blair Wang
Executive Creative Director: Feng Huang
Creative Director: Adrien Goris
Copywriters: Adrien Goris, Marie Dutech, Léo Michel, Mentos Feng, Di Ye
Art Directors: Adrien Goris, Uty Chen, Antoine Robin, Chen Xi
Brand Strategist: Steven Ma, Wang Cai Wei
Agency Producers: Charles Renard, Zhejun Li
Packaging Company: Yike Packaging company
Chopsticks Factory: Shui Fu You Qing Furnishing Company
Director: Leo Liu
DOPs: Leo Liu, Vincent Arassus
Drone Pilot: Vincent Arassus
Food stylists: Chen Hui, Zhao Wei, Zhang Shen Yan
Post-Production: Bottles
Post Producer: Ting Yu
Colorist: Lorna Yan
Sound recording: TZ Studio
Sound-producer: Joyce Chen
Shooting places: Central Studios, Shanghai, Anhui (Factory)