All About Cookies, iOS 14 Update, ITPs, Ad Blockers & Server-Side Tracking | Digital Marketing C-5
Welcome to Class 5 of the Ultimate Web Analytics & Conversion Tracking course! In this video, we dive into the world of cookies, the impact of iOS 14 updates, and how modern technologies like ITPs and ad blockers are changing the landscape of digital marketing and user tracking. You'll also learn about server-side tagging and how to implement it using Google Tag Manager for more reliable tracking in a privacy-first world.
In this class, you’ll explore:
✔️ What cookies are and the difference between first-party and third-party cookies
✔️ The implications of the iOS 14 update and how it affects third-party cookies and data collection
✔️ How ITPs (Intelligent Tracking Prevention) shorten cookie lifespans
✔️ The role of ad blockers and browser settings in blocking third-party tracking
✔️ Introduction to server-side tagging and how to track user behavior from the server-side using GTM for more accurate data collection
By understanding how these technologies affect user tracking and conversion measurement, you’ll be better equipped to optimize your marketing strategies in a privacy-centric environment. This is a must-watch for anyone dealing with digital ads, pixels, and conversion tracking!
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