BFCM21: Prepping for this Holiday Season
“...the biggest audiences win the Q4 game.”
If you're going to have the best holiday selling season ever, you need to have a plan in place starting now. But what's that look like? What do we prioritize?
In this episode, we'll talk through phase 1 of your Best-Black-Friday-Ever plan by laying the strategic groundwork you need to succeed.
Timestamps
00:00:00 Cold Open
00:01:48 Intro
00:03:18 Status update on our Shopify Partner business
00:13:29 Shopify adds TikTok in-app shopping
00:16:20 BFCM 2021 Predictions
00:19:59 Start early
00:21:35 Facebook ROAS problems
00:26:10 Here's the strategy
00:30:00 Other channels to try (that aren't Facebook or Google)
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Sponsors
Free 30-day trial of Zipify OCU
http://zipify.com/KURT
To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
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Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
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Improve your shop’s search engine ranking with Venntov SEO Meta Manager
https://venntov.com/
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“How is an entrepreneur like me supposed to scale my store?”
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