Kia EV6 2021 Exterior, Interior and a New Design Philosophy
Kia have unveiled the first images of hteir new BEV the EV6
The EV6 heralds the introduction of a new design philosphy for all models going forward, and will work under the principals of five key design pillars:
Bold for Nature:
Based on interaction with nature, informed by the details, shapes and proportions found both in the natural and human worlds. This design pillar creates organic, yet technical structures and finishes for vehicle interiors; exterior designs are characterised by a combination of clear and simple lines with bold, ever-changing surfaces.
Joy for Reason:
Focuses on the feel and ambience of Kia’s future vehicles. Future designs will fuse the emotional with the rational, creating vehicles that influence the mood of passengers, by relaxing and inspiring. It will also influence the adoption of new organic materials and more daring colours, expressing a sense of youth and playfulness.
Power to Progress:
Builds on the brand’s current design strengths. By drawing on and developing the skills and expertise learned throughout Kia’s recent era of design-led transformation, the designs and layouts of the brand’s future products will continue to evolve. Future designs will draw on experience and creativity to invent and innovate new designs.
Technology for Life:
Embraces new technologies and innovations to foster positive interactions between humans and machines. The brand’s future vehicles will adopt a next-generation in-car user experience (UX) through design, innovation and advancements in lighting, feel and in-car connectivity – to help customers engage with their cars.
Tension for Serenity:
Evokes the tension between opposing forces and creative contrasts, and recognises the design equilibrium that comes from two opposing forces. It delivers striking design concepts that use sharp, highly technical details to create surface tension – and realise a harmonised, future-orientated design vision.
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