Google Ads Search Term Word Performance
Reviewing search terms in your account is a crucial part of seeing good performance, but sometimes, it’s helpful to look at how individual words perform rather than entire phrases. A new feature in the Google Ads interface lets you do just that. In this video, we want to show you where this new feature lives, show off what it can do, and talk about how you can use it in your accounts.
0:57 - Where to Find the Searches Card in Google Ads
1:19 - Overview of the Functionality in the Searches Card
2:17 - Finding Individual Word Performance
3:12 - Taking Action Directly from the Words Card
5:59 - Seeing a Full Search Term Report for Individual Words
7:00 - Downloading Data into Excel for More Advanced Filtering
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