the depreciation of ‘Hot Girl’ branding - Ice Spice
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A case study on digital marketing, branding, and business growth from a Gen Z perspective
no one cares if you're hot. How did Ice Spice lose 39 million listeners?
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//🕙Timestamps:
0:00 Intro
3:35 Spice era
8:00 Flop era
14:45 Branding SOS
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