Omnichannel Is Back: DTC Goes IRL, SMS Surges & Fashion’s Holiday Playbook
In this episode of Innovation Unleashed, Jamie Elden and Allie Naughton explore what’s fueling fashion in H2 2025, from DTC boutiques and the SMS surge to value-driven trends. Learn how omnichannel strategies, AI marketing, inventory alerts, and holiday tactics can boost acquisition, margin, and loyalty.
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