Google Knowledge Graph: Online Reputation Management feat. Jason Barnard 🏆
Jason Barnard explains how you can make your Online Reputation Management effective and preemptive in detail. Find out exactly what you need to do and how it works.
Knowledge Panels are "understanding"... and control of them gives the entity control (or heavy influence) on what Google understands, presents to the world. It seems too that by getting Google to understand, topicality and relevance for specialist topics is becoming a big thing!
Full story: https://fajela.com/seobox/orm/
About Jason Barnard: https://jasonbarnard.com/
Twitter: / jasonmbarnard
LinkedIn: / jasonmbarnard
Kalicube: https://kalicube.pro/
Other resources mentioned in the video:
https://en.wikipedia.org/wiki/Wikiped...
https://kalicube.pro/knowledge-graph-...
https://www.searchenginejournal.com/k...
https://www.seobythesea.com/2021/02/k...
0:00 Intro
0:13 KG applications with ORM
2:38 Leapfrogging
3:18 Wikipedia
6:25 Competitors in knowledge panel
8:38 Proactive ORM
11:24 How to build Google's confidence
11:58 Webpages required
13:41 About Kalicube.pro
15:55 Schema
18:45 PR
20:18 Reputable sources
23:44 sameAs, mentions, knows
26:06 Confidence score
28:25 Trust
30:49 Knowledge graph verticals
32:40 KPI
34:33 How to trigger knowledge panel
36:50 How to debug
42:02 Notability
45:55 Ambiguity
49:21 Geo
50:36 How to measure notability
51:10 How to become more notable
52:51 Google news
54:43 About Jason
#seo #pr #kg