Saying "NO" is very scary. What if the client leaves? What if he never comes back to me again? What if I get sent away? But saying "NO" is necessary.
If you communicate your position wisely and reasonably, you will never leave a deal with unfavorable conditions. Jim Camp, a master negotiator, has developed his own method for achieving favorable conditions. His clients conclude deals worth billions of dollars. He described his method in the book "First Say NO." In this video, we will tell you Camp's basic principles.
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