Jean-Claude Razel - Special World Tourism Day Event
“Don’t sell what customers want. Start selling what destinations need.” Jean-Claude ‘JC’ Razel.
It’s the talk that every traveller – and travel company - needs to hear.
Mountaineer, rafter, musician and professor Jean-Claude Razel’s vision for the future of travel challenges the current mentality of prioritising ‘exponential growth’ over minimising the impacts our holidays have on the environment and local communities.
In fact, he has many ideas that travel CEOs will not want to hear.
His bold yet achievable plan for travel to ‘Transition’ how it prioritises what’s popular, where to visit, how to get there, and how long to stay might seem Elon Musk inspired at first, but he presents a convincing argument for the need to hear him out.
JC's energising talk first outlines the impact of travel before presenting many practical ways for us all as travellers to make better travel choices so that the adventures we can enjoy today can also be enjoyed by generations to come.
JC’s engaging and unique delivery made his address at the Adventure Travel World Summit in 2023 the most talked about keynote in the history of the event and he has been in popular demand since.
We are very proud to sponsor this free webinar to help deliver this important message to our active travel community on World Tourism Day.
REGISTER VIA THE LINK BELOW TO ACCESS THE ZOOM LINK OR RECEIVE THE RECORDING AFTER THE EVENT.
https://worldexpeditions.com/Info-nig...