Events Promotion at the Highest Level
Events are an important asset for most associations. It's an opportunity to build brand awareness, positioning and loyalty, increase engagement and revenue. Meanwhile, marketing is a big partner of the events team, supporting promotions and crafting brand messages to be used across events’ experiences and touchpoints. In this Boardroom MiniCourse, Renata Lerch explains all about events promotion at a high level, from strategy to broad tactics.