Our global economy prioritizes growth. But the endless pursuit of profit and growth is pushing the planet past environmental boundaries and toward inequality and social unrest.
Degrowth could be the approach that gets us to the future we need. With “degrowth,” the economy focuses on well-being and sustainability rather than growth. Rather than focusing on accumulating more money, our collective goal becomes developing healthy social bonds and ecosystems.
This video:
Defines degrowth and how to achieve it
Explains the role for business
Shows why it’s important to explore these ideas.
The video is based on work by degrowth experts Charles Duprez, Timothée Parrique, and Delphine Gibassier. You can read their articles here:
https://nbs.net/degrowth-can-support-...
https://nbs.net/can-businesses-get-be...
Additional links:
Network for Business Sustainability: https://nbs.net/
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LinkedIn: / network-for-business-sustainability
Video credits:
Animation by Justin Li
Script by Charles Duprez, Maya Fischhoff and Abby Litchfield
Voiceover by Maya Fischhoff