So I wanted to quickly show you, because I didn't get a chance to mention this on the show, ways that I use Ad Badger to do a lot of this work. One bucket that I look at is duplicate search terms. How much am I spending on duplicate search terms? Where are those duplicate search terms appearing? Inside Ad Badger, we have a duplicate search term finder. I can see a search term that appeared in 146 ad groups. I can then click on it and see where it's performing well or poorly. For example, I have one with a 75% ACOS.
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