Is your app inadvertently triggering a user’s scam reflex? In this episode, Nate Voss and Megan Thome of @FlatlanderStudio explore the invisible layer of trust architecture that governs how users feel when they hand over their most sensitive health and financial data.
We move the convo past security icons to discuss the degree of theatricality of UX, how brand voice acts as an emotional safety net, and why sometimes--counter-intuitively--slowing your app down is the best way to prove to your users that you’re actually doing the work.
Best Bits:
[08:24] The @gibsonguitar app and alternate history UX
[14:14] Leading Trust Killer: micro-dissimilarities
[16:21] Why some processes need to be slow to feel secure
[21:28] Brand as security in health data
[26:15] Hiding behind transparency. We said it.
Mentions:
Gibson (The Gibson App)
Kiki’s Delivery Service
Garmin
LinkedIn (Privacy Settings)
If you’re in the business of digital experiences, subscribe and hit the notification bell for more Flatlandery solidarity in the digital product design space.