6 Questions for Yukiko Sato - Online Course Creator
#TeSageDreamSolutions #YukikoSato #MadewithInVideo
1. Why did you create your Online Course?
When I started my first company - designing and making purses - in 2000, before Google existed, I hired a bunch of interns for each project. I was the only one who knew about all the projects - but I had only one body and just 40 hours of time per week. I did not want to overwork. If I used my 40 hours of time tutoring each intern in my company, I would not be leveraging my time. So, I created a manual for each project. Each intern read the manual and did the task.
That way, I leveraged my time for product marketing and generated more revenue.
Since I switched to video tutorials from the paper manuals around 2006, many of my entrepreneur friends asked me to share the tutorial video. I decided to upload my courses on YouTube and sell the project tutorial videos to other companies to train their interns.
At the beginning of the recession in 2008, my purse business sales decreased by 45%. Although we cut costs and improved our profits, we were not able to stop the money leaking.
While my business was still struggling, a few of my business friends, who are also craft artists, asked me for the best marketing tactic to bring their highest return in less time. I started answering their questions by email; I saw they all asked similar questions. In 2011, I decided to give a live webinar to answer those questions all at once. When some of them were not able to attend the live sessions, I started to record the webinar and created a course for them to watch later. When we saw that a lot of people had the same questions that my friends had, we decided to sell our courses online. Then I pivoted to a 100% online business in 2015.
2. Why should Other Women create their Online Course?
In my DeClutter online course, I have learned that many women are good at organizing stuff and teaching how they did it step by step. Those women have a particular skill that they can share online. These days, many women have many skills and varieties of experience.
But they may have other work, as well as childcare or homemaking responsibilities. Because of the flexibility, online courses can be a good fit for women with busy schedules. You can prepare online courses ahead to upload to a platform. Later, students can access lessons on demand. Students can type their questions in a Q and A section, and you can answer them at a later time
According to the Digest of Education Statistics 2019, 76% of teachers are women. If you have skills that friends or if your family always asks you to teach them how you do things, you may be a natural for online instruction. Why not create your online course out of it?
3. What is your course about?
My online course series is called HatarakiGai Online Business Circle. #HatarakiGai means the reason for working in Japanese. Why talk about HatarakiGai? Because the more I teach how to use technology to help people to work faster and more efficiently, the more people start to procrastinate. They don’t want to try something new. Something new can be scary. Doing something you know already is comfortable. But if people stay in their comfort zone and stop KAIZEN - a Japanese word that means continuous incremental improvement - they stop growing.
My HatarakiGai course series teaches how to motivate yourself to keep doing #KAIZEN. You need a lot of self-discipline to keep going sometimes. Most of my students are freelancers or one-person company owners. Studying in an online group gives students a support network. People in the group help each other to avoid procrastination.
4. How has your journey been as an Online Course Creator
It has been more fun than my first business creating TESAGE fabric purses. When I looked back at my childhood, I realized that I took care of my neighbors’ kids and acted like a teacher. Naturally, my grown-up dream was to become an elementary school teacher.
Since then I got into both computer programming and fashion design in the late 1980’s.
So, I am using all my skills in teaching, programming, and designing to become an online course creator.
5. What will be one message that you want to share with Women who are on the fence about deciding to start an Online Course or not?
Starting a new thing takes a lot of courage. You are not the exception. I started the HatarakiGai Online Business circle along with the IKIGAI StoryVideo circle to support people like you to get started with support.
#MadewithInVideo
Recommended Softwares:
InVideo: https://invideo.io?ref=ssv2020
DeScript: https://bit.ly/DeScriptSSV
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